08 Aug Chronicle Counsel – The benefits of being a “creative” business
One of the best things about my job is the ability to be so creative.
If you’re reading this and you think the industry you’re in doesn’t allow for that creativity. I’d like you to take a minute and continue reading.
Sure, we all have to be professional in our jobs, that’s not what’s in question here. It’s about thinking outside the box and offering that WOW factor, that fun element to your customers or clients.
Central Coast Chronicle does exactly that with our calendar, with various thought-starters for our members to use. (HINT: Check out our “About Us” page for an example of what our calendar looks like!)
Think about the last time you engaged with a business and had that “feel-good – warm and fuzzy” feeling.
It may have been because when you had your car serviced, your car was given a complimentary wash.
Maybe you asked a graphic designer to create a file for you and they added some extra variations in there at no extra charge.
Perhaps you went to your favourite dress shop and they were supporting a charity with a donation of profits.
Maybe the local shopping centre was celebrating the birthday of Mick Jagger with a Rolling Stones playlist.
Every week we look for ideas to add to our member calendar that are a bit different, that will add that WOW factor for our members to use in some way, shape or form. Why? So then once they use these ideas, their customers get the warm and fuzzies (and hopefully return business!)
Central Coast Chronicle is all about helping businesses on the Central Coast, connect, collaborate & grow. Our thought starter ideas on our member calendar are just a small part of that process.
If you’d like to try Central Coast Chronicle for 30 days at no charge, please click here to select a package that suits you.
-Central Coast Chronicle Founder – Brooke Simmons
Photo by Nikita Kachanovsky on Unsplash